We've been helping folks around the world not just feel better after an upset, but actually get so good at feelings that they rewire their age-old emotional patterns, for almost twenty years now.
So you can imagine we've really clocked what works and what definitely doesn't work when it comes to working with anxiety, overwhelm, irritation, and the like.
Want to know the biggest mistake most people make when they're trying to feel better?
Survey says: Relying on self-care alone.
The bubble baths. The weekends away. The workout plans. The eating right. The spa treatments. And all that well-meaning advice like: "You need more 'Me Time'."
or
"You need to take better care of yourself."
Look, we love self-care. We take baths, book massages, and schedule downtime. It feels fantastic.
But here’s the problem:
Self-care doesn't process emotion.
When we return from the getaway, our anxiety and overwhelm are waiting for us.
When we step out of that luxurious bath, the irritation jumps back in the moment it has a chance.
And yet, so many of us keep thinking:
“If I could just find more time for self-care… I wouldn’t feel this way.”
We thought that too.
For years, we believed if we could carve out more personal time, or be able to afford the things we love, the hard feelings would go away.
It's a natural mistake to make, because:
It’s the most common advice!
When we're struggling enough to finally say something out loud about it, most people lovingly, but annoyingly, let us know that we're not “taking care of ourselves” or we're "too busy", and that we need to "prioritize ourself.".
Plus, self-care feels stupendous!
If we all had the time and money to do nothing but self-care, many of us would! It makes sense that when we're feeling "bad", the antidote is to do something that simply feels good.
But any relief we get from self-care doesn't last.
Here’s why:
• Emotion is processed internally, not addressed externally. So while we've moved "away" from the uncomfortable feeling, it's still there waiting for another opportunity to be expressed and integrated.
• Historical feelings and trauma don't care how cozy you get today, they're rising up from your past. In fact, getting more comfortable and at ease if often when historical feelings do come up.
• Self-care is beautiful – but it’s a rest, not a rewire. No amount of self-care in the world will make you better at working with your feelings.
So what happens if we keep making that mistake?
👉 We lose time – endless hours trying to nourish ourselves without meaningfully addressing the feelings.
👉 We lose money – self-care costs money, or costs time that could be used to earn money.
👉 We start to depend on getting away from our life just to function.
👉 We get temporary relief, followed by the same old spiral – wondering what’s wrong with us.
But when we stop making that mistake?
We can:
✨ Feel good inside our existing life.
✨ Access real relief – whenever we want, even without time or money.
✨ Save our energy for what matters most.
✨ Actually digest the overwhelm, anxiety, and rewire old patterns, for good.
It’s not about giving up self-care. It’s about (also) having the tools to help us actually feel better.
Here’s what one of our students shared:
"Before learning this work, I spent so much money trying to feel good. I booked trips, spa days, all the ‘self-care,’ but if I stepped out of my full-time self-care routine, the anxiety came flooding back. Now, I can shift my emotional state anywhere – in social settings, in the middle of parenting, even during hard conversations. My life has really opened up now."
Ready to stop outsourcing your peace to the next bath bomb?
We’d love to team up with you!
Upcoming Opportunities for Effective Support
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Dear EQ, What Do I Do?
Emotionally intelligent ideas for life's challenges.
July 24, 11:30am Pacific
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